Strategizing Your Education Program
By some estimates, dollars spent on continuing education top $160 billion a year. Regardless of who you are, that’s a lot of money. And, on average, our survey shows that 42 percent of an association’s revenue comes from professional education and training. In this study, we look at education programs through the eyes of both members of associations and professionals working at associations. By doing so, we can determine what members want and value from their associations’ education programs, and what association professionals think their members want.