Meet the executive team responsible for ensuring that anything is possible with our customers.
Chief Executive Officer
Craig Charlton joined Abila in 2017 as Chief Executive Officer. Born and raised in Melbourne, Australia, he brings to the role 25 years of experience working across Australia, Asia, and the U.S. Craig possesses valuable expertise delivering high-quality enterprise resource planning (ERP) and customer relationship management (CRM) software and services to nonprofit organizations, government and healthcare entities, and businesses in a wide variety of sectors. Prior to joining Abila, Craig served as Strategic Advisor to Accel-KKR, a private equity firm with $4 billion under management; and Senior Vice President and General Manager of Asia Pacific Operations for Epicor Software Corporation.
As leader of the Abila team, Craig feels very strongly about engendering an “attitude of gratitude” for customers, as he fervently believes the people and organizations we serve are at the heart of everything we do. He strives every day to ensure we – as a company – demonstrate this passion and commitment in every interaction we have with our customers.
Alongside his wife, Deb, he enjoys socializing with family and friends, and being actively involved in his daughters’ educations and sports activities.
Craig earned a Bachelor of Business and a graduate degree in taxation law from University of Monash in Melbourne.
Chief Financial Officer
As CFO for Abila, Jeff heads up the Finance, Accounting, Operations, and Legal departments, and is primarily responsible for revenue recognition, forecasting, and M&A activities, as well as IT.
Jeff came to Abila from a successful consulting role, where he created management reporting and forecasting, budget, key metrics/analytics, and structure for a new organization within a multimillion dollar publicly-traded company.
Prior to that, Jeff was Senior Vice President for the Americas Operations at TravelClick and led the processes resulting in the sale of TravelClick to a private equity firm for $930 million. He’s devoted much of his career, though, to Hoover’s, a Dun & Bradstreet company, where he started as Controller and worked his way through the ranks to include serving as CFO of D&B’s Small Business Group, as well as COO of Hoover’s.
Jeff is happily married to his wife Robbi, and is stepfather to a daughter and twin boys. He’s a devoted fan of University of Texas athletics, and an aficionado of old Westerns. He and his family are enthusiastic supporters of causes ranging from Goodwill Industries of Central Texas, to Rodeo Austin, to Greenpeace.
Jeff has a BBA in Accounting from the University of Texas at Austin.
Senior Vice President – Product Management & Product Marketing
Erin Shy is the VP of Product Management and Product Marketing and drives the vision and strategy for the Abila product portfolio to enable organizations to more effectively manage their missions.
Over the course of her career Erin has worked with hundreds of organizations consulting on various methods to elevate their fundraising programs and accounting practices using innovative technology. She has helped launch volunteer and fundraising campaigns at both the grassroots and national level. Prior to joining Abila, Erin worked in Accenture’s Communications and High Tech Group managing enterprise software implementation projects.
Erin’s passion is working with small, emerging organizations. She regularly partners with Rebuilding Together, Montgomery County to experiment with grassroots fundraising and volunteer campaigns using national nonprofit strategies on a community nonprofit budget.
Erin holds a B.A. in Middle Eastern Studies from the College of William & Mary and is a frequent speaker at nonprofit national and international conferences including the Council for Advancement and Support of Education (CASE), the Center for Nonprofit Success, the Association of Fundraising Professionals (AFP) and the Nonprofit Technology Network (NTEN).
Vice President – Marketing
Tad is responsible for brand and revenue marketing at Abila. He has more than 25 years of experience in marketing and corporate communications in the technology and social good sectors.
His professional career began in the nonprofit arena, serving in a variety of professional roles with Special Olympics, Texas. He then went on to lead marketing, corporate communications, and investor relations efforts at the likes of Texas State University; technology forerunner, Dell; nonprofit software leader, Convio; and educational software provider, Compass Learning.
He currently serves on the Board of Trustees for Newman University in Wichita, Kansas, where he also serves as Alumni Association President (and avid athletics’ supporter). When not working or volunteering, you’ll find Tad spending family time with his wife, two adult daughters, and a school-aged son with whom he shares a passion for and deep knowledge of Civil War history.
Tad holds a B.A. in Communications from Newman University.
Vice President – Client Services
As Vice President of Client Services, Bethany Little oversees our consulting and professional services practice across Abila’s portfolio of products. In this role, she creates effective processes that enable customers who are adopting our solutions to effectively support their donors, members, constituents, and ultimately, their missions.
Bethany brings to Abila nearly 20 years’ experience leading revenue generating teams, such as sales, customer success, retention, professional services, and marketing, with consistent achievement in quarterly metrics at companies like Trapit, Blackbaud, and Convio.
Prior to joining Abila in January 2016, she served as Vice President of Customer Success at mobile, cloud-based technology firm HotSchedules, where she was responsible for sales, customer retention, and account management. Bethany’s domain experience includes nonprofit and cause marketing consulting, specifically in the area of multi-channel CRM strategy, fundraising, and digital programs.
Living in Austin with her husband, two daughters, and dog, Bethany enjoys all the Capital City has to offer, from the culture to the outdoors.
After receiving her Bachelor of Arts in Political Science and Spanish from Virginia Tech, she went on to earn a Master of Arts in Political Management from The George Washington University.
Senior Vice President – Sales
Randy is responsible for driving and overseeing the company’s sales strategy at Abila. He brings more than 25 years of sales leadership experience, with a highly successful track record in the technology industry and, in particular, technology companies that serve the nonprofit and association sector.
Prior to joining Abila, Potts served as senior vice president of sales at LogicMonitor and chief sales officer at Spredfast. Potts was instrumental in the rapid growth and subsequent initial public offering at Convio, where he also served as vice president of sales.
Randy holds a B.A. in Business Administration from the University of Texas at Austin.
Vice President – Software Development and Support
In his role as Vice President of Software Development and Support, Lars Powers upholds a strong software development discipline to ensure the delivery of purpose-built, high quality solutions; all while providing leadership that inspires the team to bring new ideas, technologies, and methodologies to market.
Prior to joining Abila in December 2015, Lars served as Director of Application Development for leading e-commerce services provider, Newgistics, where he was responsible for design, construction, deployment, and support for a set of complex, mission-critical cloud services. Before Newgistics, Lars served in various product and software development roles at 3M and Microsoft, leading efforts to develop and implement software engineering and architecture methodologies, practices, and tools to support the product portfolio and roadmap.
Lars lives in Austin, Texas, with his wife Cheryl and children Kelsey and Carson. In his free time, he enjoys the outdoors, military history, writing, and tinkering with technology.
Lars earned his Bachelor of Science degree from Michigan State University.
Vice President – Human Resources
Erin Teter serves as the VP of Human Resources, responsible for employee recruitment and retention, staff development, performance management, benefits and compensation, legal compliance and all related human resources administration at Abila.
Prior to joining Abila, Erin spent 11 years at Sage as a Director of Human Resources, responsible for collaborating and partnering with the Executive Leadership team to translate strategic business objectives into specific measurable HR and business actions that enabled a competitive advantage.
Erin holds a BA from Texas Lutheran University. She also holds her Senior Professional in Human Resources (SPHR) and certifications from UT Professional Development Program. Erin is an active member of Society of Human Resources, WilcoHR and ARMHA organizations.
Erin also shares our passions for nonprofits, donating her time to United Way of Central Texas and Capital Area Food Bank. You can find her in her spare time busy with her two children, Benjamin and Emily and husband Steven.