Meet the executive team responsible for ensuring that anything is possible with our customers.
Chief Executive Officer
Krista Endsley is the Chief Executive Officer for Abila, with more than 20 years of experience in leading teams in the software industry for both large and mid-sized companies. Formerly Sage Nonprofit Solutions, Krista served as the General Manager and Senior Vice President leading the transition from a business unit within an international conglomerate to an individual private company that is now Abila.
Krista’s leadership created positive momentum for the nonprofit software business unit where she was responsible for vision, direction and P&L for $30 million within a $2 billion global organization. As a software executive, she consistently exceeded revenue and profit goals, leading Sage NA to be named as one of the “Best Companies to Work for in Texas” for four consecutive years.
Krista is the mother of two girls, Riley and Jordyn. She, her husband of 18 years, and her daughters volunteer in many capacities. Most weekends, she can be found volunteering at the Williamson County Regional Animal Shelter.
A native of Ohio, Krista holds a Bachelor of Science degree in business administration from Ohio State University in Columbus, Ohio, and completed graduate work at Otterbein College in Westerville, Ohio.
Chief Financial Officer
As CFO for Abila, Jeff heads up the Finance, Accounting, Operations, and Legal departments, and is primarily responsible for revenue recognition, forecasting, and M&A activities, as well as IT.
Jeff came to Abila from a successful consulting role, where he created management reporting and forecasting, budget, key metrics/analytics, and structure for a new organization within a multimillion dollar publicly-traded company.
Prior to that, Jeff was Senior Vice President for the Americas Operations at TravelClick and led the processes resulting in the sale of TravelClick to a private equity firm for $930 million. He’s devoted much of his career, though, to Hoover’s, a Dun & Bradstreet company, where he started as Controller and worked his way through the ranks to include serving as CFO of D&B’s Small Business Group, as well as COO of Hoover’s.
Jeff has been married to his wife Robbi for 17 years, and is stepfather to a daughter and twin boys. He’s a devoted fan of University of Texas athletics, and an aficionado of old Westerns. He and his family are enthusiastic supporters of causes ranging from Goodwill Industries of Central Texas, to Rodeo Austin, to Greenpeace.
Jeff has a BBA in Accounting from the University of Texas at Austin.
Senior Vice President – Product Management & Product Marketing
Erin Shy is the VP of Product Management and Product Marketing and drives the vision and strategy for the Abila product portfolio to enable organizations to more effectively manage their missions.
Over the course of her career Erin has worked with hundreds of organizations consulting on various methods to elevate their fundraising programs and accounting practices using innovative technology. She has helped launch volunteer and fundraising campaigns at both the grassroots and national level. Prior to joining Abila, Erin worked in Accenture’s Communications and High Tech Group managing enterprise software implementation projects.
Erin’s passion is working with small, emerging organizations. She regularly partners with Rebuilding Together, Montgomery County to experiment with grassroots fundraising and volunteer campaigns using national nonprofit strategies on a community nonprofit budget.
Erin holds a B.A. in Middle Eastern Studies from the College of William & Mary and is a frequent speaker at nonprofit national and international conferences including the Council for Advancement and Support of Education (CASE), the Center for Nonprofit Success, the Association of Fundraising Professionals (AFP) and the Nonprofit Technology Network (NTEN).
Vice President – Marketing
Tad is responsible for brand and revenue marketing at Abila. He has more than 25 years of experience in marketing and corporate communications in the technology and social good sectors.
His professional career began in the nonprofit arena, serving in a variety of professional roles with Special Olympics, Texas. He then went on to lead marketing, corporate communications, and investor relations efforts at the likes of Texas State University; technology forerunner, Dell; nonprofit software leader, Convio; and educational software provider, Compass Learning.
He currently serves on the Board of Trustees for Newman University in Wichita, Kansas, where he also serves as Alumni Association President (and avid athletics’ supporter). When not working or volunteering, you’ll find Tad spending family time with his wife, two adult daughters, and a school-aged son with whom he shares a passion for and deep knowledge of Civil War history.
Tad holds a B.A. in Communications from Newman University.
Vice President – Client Services
As Vice President of Client Services, Bethany Little oversees our consulting and professional services practice across Abila’s portfolio of products. In this role, she creates effective processes that enable customers who are adopting our solutions to effectively support their donors, members, constituents, and ultimately, their missions.
Bethany brings to Abila nearly 20 years’ experience leading revenue generating teams, such as sales, customer success, retention, professional services, and marketing, with consistent achievement in quarterly metrics at companies like Trapit, Blackbaud, and Convio.
Prior to joining Abila in January 2016, she served as Vice President of Customer Success at mobile, cloud-based technology firm HotSchedules, where she was responsible for sales, customer retention, and account management. Bethany’s domain experience includes nonprofit and cause marketing consulting, specifically in the area of multi-channel CRM strategy, fundraising, and digital programs.
Living in Austin with her husband, two daughters, and dog, Bethany enjoys all the Capital City has to offer, from the culture to the outdoors.
After receiving her Bachelor of Arts in Political Science and Spanish from Virginia Tech, she went on to earn a Master of Arts in Political Management from The George Washington University.
Senior Vice President – Sales
Randy is responsible for driving and overseeing the company’s sales strategy at Abila. He brings more than 25 years of sales leadership experience, with a highly successful track record in the technology industry and, in particular, technology companies that serve the nonprofit and association sector.
Prior to joining Abila, Potts served as senior vice president of sales at LogicMonitor and chief sales officer at Spredfast. Potts was instrumental in the rapid growth and subsequent initial public offering at Convio, where he also served as vice president of sales.
Randy holds a B.A. in Business Administration from the University of Texas at Austin.
Vice President – Software Development
In his role as Vice President of Software Development, Lars Powers upholds a strong software development discipline to ensure the delivery of purpose-built, high quality solutions; all while providing leadership that inspires the team to bring new ideas, technologies, and methodologies to market.
Prior to joining Abila in December 2015, Lars served as Director of Application Development for leading e-commerce services provider, Newgistics, where he was responsible for design, construction, deployment, and support for a set of complex, mission-critical cloud services. Before Newgistics, Lars served in various product and software development roles at 3M and Microsoft, leading efforts to develop and implement software engineering and architecture methodologies, practices, and tools to support the product portfolio and roadmap.
Lars lives in Austin, Texas, with his wife Cheryl and children Kelsey (16) and Carson (14). In his free time, he enjoys the outdoors, military history, writing, and tinkering with technology.
Lars earned his Bachelor of Science degree from Michigan State University.
Vice President – Support
Scott Springer, VP of Support, is a seasoned contact center professional with more than 15 years of senior leadership experience and a 20-plus-year background in customer service. Prior to Abila, Scott was a Certified Public Accountant (CPA), and performed audits, reviews, and compilations for nonprofit and governmental organizations.
Scott joined the company in 1995 as a Support Analyst for fund accounting software, where he combined his accounting and industry expertise with his strong technical knowledge and troubleshooting skills to quickly become a favorite among customers.
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