Examining the gap between member expectations and association technology
It’s no surprise members have new levels of expectation for flexibility and personalization in everything they do. But are associations able to give members what they want?
The Community Brands 2017 Digital Member Study examines current member experiences and the technology that supports them, as well as the shifting expectations and engagement preferences of members.
We surveyed both members and association staff in the U.S. to better understand current member experiences and the technology that supports them. Their insights help identify the growing disconnect between member expectations and the experiences organizations are delivering today.
Access this webinar for a first look at the study findings and to dig deeper into:
- The role technology plays in member loyalty
- Digital behavior and technology adoption trends
- How to prepare your organization for rising member expectations