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6 Steps to a Better Giving Experience

Webinar |


We all know the sad state of donor retention: 96 donors lost for every 100 gained. And, while the Fundraising Effectiveness Project reported a net gain in donors retained from 2014 to 2015, that gain was a meager 2 percent – an improvement, sure, but hardly reassuring.

How can your nonprofit hold onto donors and build long-term loyalty? First, you need to know what makes them tick. And, above all, you need to make it easy to give.

In the recorded fundraising webinar, “6 Steps to a Better Giving Experience,” we’ll show you how. Rich Dietz of Abila, Sean Norris of Nonprofit Pro, and fundraising consultant Pamela Barden, will guide you through the donor’s giving journey, including common areas of disconnect and abandonment. You’ll explore storytelling strategies, conversion optimization, online fundraising tactics, and overall engagement opportunities at every step, to help you understand what motivates donors not just to give, but to keep giving.

You’ll learn:

  • Phrases that increase first-time donations
  • How to optimize giving from start to finish
  • Ways to create relevant content and context
  • Key messaging to inspire a donor’s next gift
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