Research Report |
Examining the Gap Between Member Expectations and Association Technology
It’s no surprise members have new levels of expectation for flexibility and personalization in everything they do. But are associations able to give members what they want?
Community Brands 2017 Digital Member Study examines current member experiences and the technology that supports them, as well as the shifting expectations and engagement preferences of members.
Access the study today to find out:
- What role technology plays in driving member loyalty
- Where disconnects exist between member expectations and the experiences associations are delivering today
- How important personalization is in increasing member connections and retention
- What emerging technologies most excite members and association staff
More than 1,000 association members and 400 association staff representatives participated in parallel online surveys. Their insights will help your association make strategic decisions about how to use technology to better serve members.