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What Drives Member Engagement?

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Infographic: Member Engagement Study Overview

In our Member Engagement Study we surveyed both professional membership organizations and members to better understand how the attitudes, values, and preferences of members align or diverge with those of professional membership organizations. From member communication preferences, to association staffer assumptions, to generational gaps, we explored it all in our Member Engagement Study. Check out our key findings in this high-level infographic, including:

  • What matters most to members
  • When and why members join professional membership organizations
  • When and why members leave professional membership organizations
  • What benefits matter most to members
  • What organizations think matters most to members
  • What makes members feel most engaged