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What Drives Donor Loyalty to Nonprofit Organizations

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Donor Loyalty Study Infographic

Individual donors gave $260 billion to U.S. charities in 2014, according to Giving USA. It’s crystal clear that for the nonprofit sector, donors matter.

That’s why we decided to dig deep into nonprofit donor behavior, to go beyond just engagement. Through our study of donors who give to nonprofit organizations, we uncover what drives donor loyalty.

View this infographic to see data from this Donor Loyalty Study, including:

  • How and why donors give to nonprofit organizations
  • Where donors give
  • What types of content donors really like to consume
  • What actions by a nonprofit organization annoy donors
  • What role events and volunteering play

See the infographic below to determine what drives donor loyalty.