Deliver Epic Elearning from Start to Finish

Launching Online Learning Programs

For many associations, the mere thought of creating an online learning environment for members has them running for the hills. So, why all the drama?

Well, like anything else, it requires additional time, resources and an attention to both current and future technological trends. But, when done right, offering an online learning benefit to your members is one of the single most valuable perks you can provide. It can:

• Boost member engagement (especially those millennials...)
• Improve member retention and acquisition rates
• Drive an additional stream of revenue

Members Love Credentialing and Certification

There’s no doubt association members today are seeking knowledge. In fact, a recent study reveals 24 percent of members who are one to five years into their careers cite certifications as a top reason they join an association. When developing an online credentialing or certification program, be sure to build out your offerings to accommodate professional development and career growth needs across all generations.

And, don’t let your beloved members go somewhere else for knowledge – show them you’re the perfect match for all the information they’re seeking!

Why do Millennials Join Associations?

Did you know 49 percent of professionals join an association in the first five years of their careers?

Engaging young professionals early on is not just a nice-to-do, it’s a must. As reported in the Member Engagement Study, Millennials are most engaged by professional development opportunities, networking, online learning, and conferences. Lead with these benefits when appealing to young professionals to optimize your success.