Abila Sponsors “Donor-Centered Leadership” Book Tour

Author Penelope Burk kicks off the multi-city tour on Nov. 20 in Chicago

AUSTIN, TEXAS – November 19, 2013Abila, a provider of software solutions dedicated to serving dynamic nonprofit organizations, associations and government agencies, is partnering with local Association of Fundraising Professionals (AFP) chapters in Chicago, New York City, Washington, D.C., and Austin, Tex., to sponsor author Penelope Burk’s Donor-Centered Leadership book tour. The latest book by Burk tackles one of the most frustrating and costly challenges faced by nonprofits and associations today – the high turnover rate of staff and the financial toll involved.

Working closely with Cygnus Applied Research, Inc., a research-based fundraising consulting firm servicing the charitable sector, Abila and AFP are bringing renowned author Penelope Burk to share the results of her latest research conducted with over 12,000 development professionals, CEOs, Board members and donors.

Donor-Centered Leadership offers winning strategies to slow the early exodus of nonprofits and associations’ development staff. Burk presents a strong case based on her extensive research, to focus board members’ attention on their core duty to unleash their philanthropic efforts on a whole new level.

“We’re so thrilled to be able to share Penelope Burk’s expertise and research with these AFP chapters,” said Krista Endsley, CEO, Abila. “Our partnership with Cygnus Applied Research, Inc. has opened up an opportunity to showcase well-respected research and best practices for retaining and attracting the best and brightest staff and board members possible. We are dedicated to educating the not-for-profit community on the trends and tools they need to succeed. This high-level series with Penelope is a great resource for all fundraising leaders.”

The tour officially kicks off on Wednesday, November 20, 2013 with AFP Chicago, and picks up again on January 23, 2014 in New York City, and in Washington, D.C. on April 24, 2014. Austin, Tex. will also host a visit in April 2014 on a date to be confirmed.

Registration for the event varies by AFP chapter and is based on membership. For more information, please visit:http://www.cygresearch.com/booktour2013-2014.php.

About Abila

Abila and Avectra, now an Abila Company, serve nonprofits, associations and government agencies with comprehensive fund accounting, grant management, fundraising and constituent relationship management solutions. Organizations want to accomplish more, with less complexity and effort. Together, Abila and Avectra, will enable you to do just that—and achieve what you never even dreamed was possible.

For us, it’s personal. Abila and Avectra are backed by over 50 years of combined experience dedicated to helping organizations clear the way to perform your best work so you and your organization can focus on delivering your mission. Abila is headquartered in Austin, Texas. For more information, please visit www.abila.com.

About Cygnus Applied Research, Inc.

Cygnus Applied Research, Inc. is a research-based fundraising consulting firm serving the charitable sector. Cygnus President Penelope Burk, a renowned author, speaker and researcher, leads the company which is best known for its flagship strategy for sustaining donor loyalty and increasing gift value “Donor-Centered Fundraising”. The company’s training programs and client services are devoted to helping professional fundraisers, managers and volunteer leadership increase profitability by adopting a more customer service-oriented approach to fundraising. Cygnus has offices in Hamilton ON, Canada, Chicago and the United Kingdom. For further information, please visit www.cygresearch.com.

About Penelope Burk

Penelope Burk, author, trainer and President of Cygnus Applied Research, Inc., has over 30 years of experience in not-for-profit management, fundraising, marketing and research. A native of Montreal, Canada, her in-depth and varied career establishes her as a senior professional advocating for innovative approaches to fundraising and marketing.

Penelope’s leading edge research in donor communication resulted in the publication of Donor-Centered Fundraising, in 2003. This book is the only statistically based research ever published on the effect of meaningful communication on donor retention and gift value.

Contact: Darryl Frost