Topic: Member Engagement
Community Brands 2017 Digital Member Study examines current member experiences and the technology that supports them, as well as the shifting expectations and engagement preferences of members.
Based on feedback from more than 1,000 members of professional membership organizations, here is the current state of member loyalty.
Managing association membership can be as diverse as the members themselves. But while so much is changing—member expectations, communication methods, revenue streams—one thing has stayed the same: Member retention is key to association survival. The 2017 Member Loyalty Study by Community Brands takes a deep dive into why members stay, why they leave, and the […]
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