7 Event-Free P2P Fundraising Campaign Ideas for Nonprofits
When you think, “peer-to-peer fundraising,” does your head swim? Do you want to walk/run for the hills? Is it a vicious fundraising cycle of planning and execution you’d just as soon avoid?
A peer-to-peer strategy should be part of your nonprofit fundraising efforts. Why? Because people like to give to people they know, especially Millennials, who belong to the largest generation in American history. In fact, the Donor Engagement Study found that 87 percent of Millennials, whose common characteristics include being civic-minded and team-oriented, prefer to engage with the nonprofits they support through peer-to-peer fundraising. If your nonprofit is targeting Millennials, and you aren’t doing peer-to-peer fundraising, you are sorely missing out.
It doesn’t have to be as daunting as it sounds, especially if you’re marketing for a cause. Peer-to-peer fundraising is a method of fundraising that leverages supporters to fundraise on your behalf. So, all of your existing supporters, personally affected by or passionate about your cause, are sitting there as potential opportunities for you to engage new supporters and raise more money. And now, thanks to online fundraising tools like Abila Fundraising Online™ (AFO), it’s that much easier for your supporters to promote your nonprofit in their social networks. They do the work for you, and all your nonprofit really has to do is give your supporters the right online tools for them to inspire their families and friends to donate to your cause.
If pondering the enormity of the traditional peer-to-peer fundraising still makes your mind race, read this whitepaper and you’ll discover:
- Seven event-free campaign ideas
- Real-life examples to help you brainstorm
- Six best practices for all peer-to-peer campaigns
- How to empower your supporters and power your mission
Bottom line, peer-to-peer fundraising can boost awareness of your mission; attract new supporters to whom you may not have access, otherwise; convert one-time donors to loyal supporters; and ultimately, raise more money for your cause.
Download this whitepaper now to learn best practices and get seven peer-to-peer fundraising ideas that, with the right online tools, your nonprofit’s fundraising team can have up and running within a matter of days.