Shake It Off: Member Engagement, Taylor Swift Style
From stories about fans receiving personalized messages, to songs that speak to her fans’ experiences, to courting the public’s fascination via a neverending stream of social media updates, Taylor Swift is a One-Woman Engagement Machine. Her fans span generations from Gen Zers and Millennials to Boomers and Matures, and they’re tuning in for more than just her music. Swift’s positive messaging and bold persona make her the envy of any brand – she’s sticky, viral, and audiences can’t seem to get enough.
Are there lessons from her success that can help associations make the most of their relationship with members? Join Amanda Myers, Abila’s Director of Member Strategy (and resident pop culture junkie) to learn how to:
- Use segmentation to target prospects and fill your “Blank Space”
- Identify trends that will help write a “Love Story” with members across all generations
- Put unique engagement preferences to work to ensure members know “You Belong with Me”
- Avoid the pitfalls that result in members telling you “We Are Never Ever Getting Back Together”
- … And much more!