Association Matchmaker: Building Lifelong Learning Relationships With Members
Matchmaker, Matchmaker, make me a match (with my members and the continuing education and certifications they’re actively seeking).
Today’s association members are seeking knowledge. In fact, a recent study reveals 24 percent of members who are one to five years into their careers cite certifications as a top reason they join an association. Members want to learn, grow, and advance in their careers faster than ever before. And, the internet is booming with free and pay-to-play continuing education and certification options from higher education institutions and sites like LinkedIn.
Don’t let your beloved members go somewhere else for knowledge – show them you’re the perfect match for all the information they’re seeking! Associations have a great opportunity to capitalize on this trend, continue to serve as a trusted source for industry knowledge, and create a lasting bond with members.
In the webinar, “Association Matchmaker: Building Lifelong Learning Relationships,” Abila’s Director of Member Strategy, Amanda Myers, and Product Marketer, Anna Toon, will walk you through five steps your association can take to tie the knot between member wants and your online educational efforts.
During “Association Matchmaker: Building Lifelong Learning Relationships” we’ll discuss:
- Learning trends uncovered in Abila’s Member Engagement Study
- Strategies to blend continuing education with professional development
- Tactics to design attractive credentialing and certification programs