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Member Professional Development Study

Research Report |

Aligning Education Strategy with What Matters Most to Members

“Develop a passion for learning. If you do, you will never cease to grow.” Wise words from Anthony D’Angelo, founder of Collegiate Empowerment, wouldn’t you agree?

Professional development, continuing education, credentialing, online learning, training, or whatever else we call it, all have a similar underlying theme – the commitment to the power of knowledge sharing.

Harnessing that power, in all its forms, is a critical part to any member-based organization. We wanted to dig deeper to understand when it comes to learning, what really matters to members. To find answers, we surveyed over 1,000 members, and more than 100 association professionals.

Our research set out to answer four essential questions:

  • Does each generation value professional development and continuing education differently?
  • What are the most important aspects of an education program from a member’s perspective?
  • Do members turn to multiple sources and organizations to fulfill their training and education needs?
  • How do members prefer to pay for professional development and continuing education?

Explore. Engage. Learn.

 

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