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Donor Experience Study 2018

Research Report |

A deep dive into donor experience and expectations

To better understand donors today and moving forward, we conducted the 2018 Digital Experience Study, a deep dive into donor experiences and expectations. We wanted to get a handle on how donor preferences are shifting for future engagement with the nonprofit organizations they support. Here are some of our key findings:

  • How donors give is driven by donation amount and familiarity with organization.
  • There’s a growing preference for mobile giving.
  • Event experiences impact donations.
  • Technology can improve fundraising events.

It’s our hope these findings will help nonprofit organizations evaluate their own donor experiences, and attitudinal differences by age and income level, among other factors. This study should serve as a baseline for the shifting expectations of donors, so nonprofits can adjust their strategies to increase donor loyalty and contributions.

 

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