Customer Success Story |
New AMS Helps AGU Better Understand Constituents and Advance its Mission
The American Geophysical Union (AGU) is a nonprofit, professional, scientific organization dedicated to promoting discovery in earth and space sciences for the benefit of humanity. Prior to launching Abila netFORUM Enterprise™, AGU did not have an in-house association management system. Consequently, AGU leaders didn’t have easy access to their own data, nor did they have any union-wide insights into how their various constituents were engaging with them. Additionally, their members where having to interact with some 38 different data sources, resulting in a less than satisfactory member experience.
Now AGU has an association technology solution that helps its union leaders understand constituents and advance its mission. By implementing industry-leading association management software Abila netFORUM Enterprise as its customer database of record, AGU easily integrates third-party applications with netFORUM.
This integrated association management solution enables AGU staff members to more effectively and efficiently manage their data, as well as understand the interactions of its members across all three main areas of activity: membership, conferences, and scientific journals.
“This is a great achievement. I’ve been working at AGU for 15 years and we’ve never had these three data sources in-house and integrated.”
– Karine Blaufuss, CAE, Manager, Business Intelligence and AMS
Read the full success story of how AGU uses its integration of third-party apps with association management software Abila netFORUM to achieve these results.