SEAN VINCENT: UNIVERSITY OF PUGET SOUND
CAROLYN FRARY: CATE SCHOOL
CUSTOMER STORY: WESLEYAN UNIVERSITY
Wesleyan University has a large and active alumni association – boasting one of the highest participation rates in higher education. It is primarily these alumni that the university depends on to maintain and grow its generous endowment funds. And it is Abila Millennium and Abila Fundraising Online that Wesleyan depend on to maintain and grow its vital donor relationships.
The university is using an email marketing service to deliver various newsletters and solicitations to its constituents. Data concerning open rates, forwards and click-throughs is transferred back to Abila Millennium, along with the communications associated solicitation code, enables the university to collect metrics about which offers and requests are the most successful, allowing it to adjust future marketing activity accordingly. By strategically mining its Abila Millennium database, Wesleyan is able to target its messaging for optimal results.
“One single Web form has brought in $1.9 million in donations so far. Abila Fundraising Online is making it easier than ever for donors to give.”
Deborah Treister, Director of Planning and Administration, Wesleyan University