To provide ongoing value to members, associations typically have a wide range of products available to them – from workshops to merchandise.
In addition to offering standalone products and programs, savvy organizations create “bundles,” or groups of products and services that deliver value to the members, create an easy buying experience, and increase the average purchase and organizational revenue.
When bundling products, association leaders should start with three strategies:
- Buying trends
- Creative opportunities
- Testing and optimization
Read “3 Steps for Bundling Value-Added Products” to learn how to execute on each strategy and start increasing revenue today.